All you want to know about the Dutch and their travelling.
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The Dutch travel industry is doing well. It saw its turnover grow with 13.3 percent in the third quarter in 2017. According to figures of ANVR GfK Travelscan, the booking numbers for 2018 are more than 8 percent higher than 2017. Turkey in particular is making a comeback. The holiday destination seems to be heading for a growth of no less than 60 percent compared to this period last year. Greece follows with a plus of 16 percent.
Mostly you will be able to spot the Dutch from a far distance because they’re so tall. And if you’re not seeing them, you will probably hear them because they tend to be quite loud. But there are more ways to recognise a Dutch tourist enjoying their holidays.
The Dutch are the online leader in Europe: 98% of households have access to internet and 66% of Dutch people book their holidays online.
In 2017, 85% of the Dutch went on holiday in Europe, with a total of 18,9 million vacations. Especially the Western (42,5%) and Southern (28%) part of Europe are the most popular.
Next to knowing how often, where and when the Dutch go on holiday. It can also come in handy to have insight in HOW the Dutch people like to spend their holiday. Do they lay around all day or are they more active?
Valencia is the most popular city of Spain among Dutch travellers. In 2018, more than 127.000 Dutch travellers chose the Spanish city for a short stay.
The amount of Dutch travellers who have booked their holiday vacations for 2019 has declined in December 2018. Also the amount of bookings in January were a bit disappointing. That’s why many parties have set up marketing campaigns to encourage the Dutch to book.
It’s becoming more and more common to combine regional and international business trips with leisure.
Dutch millennials (ages 18 to 35) have undertaken some 6.9 million holidays in 2017. Nearly 60% of all holidays by millennials were spent abroad, with particularly city trips being popular. This is based on NBTC-NIPO Research on the Continuous Holiday Survey and additional research into the holiday behaviour of millennials.