All you want to know about the Dutch and their travelling.
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The pandemic has recently changed the mood on social media negatively. Discussions quickly run high, where it is no longer about the content, but mainly about mocking the other. A phenomenon also known as online shaming. It is currently a common means of trying to get others to adhere to corona measures.
After a very rough time, you can almost hear a sigh of relief going through Europe at the moment. It seems like the worst of the Coronavirus is behind us, and while taking into account the safety measurements, we can slowly start to look forward and think about traveling our beloved world again.
Times are strange and business is far from usual these days. That is why we decided to write this newsletter and give you some tips on how to communicate on your social media channels during this period.
Right now it is good to take a critical look at your marketing strategy. Should we scale campaigns to be ready when everything becomes normal again? Where do we have to put in all our efforts? Are there also opportunities? How can I still inspire travellers? Is an adjustment needed in our communication? All burning questions for this turbulent period.
Which factors have the biggest impact on the Dutch choosing their holiday
destination? Why do they travel? What kind of accommodation do they prefer?
Research of Interhome (a Swiss rental-home company) gives us insight in the booking behaviour of Dutch consumers. One of the things that is interesting is that there is a significant difference between bookings in December and February. Bookings for February are made one year in advance, while bookings for Christmas holidays are made six months in advance.
More Dutch travelers chose to travel by international train this summer. NS International noted an average growth of 13% to all destinations in the months of June until August. The intercity to Berlin performed best and realized a growth of 19%. It is the third summer record in a row for NS International.
The Dutch travel industry is doing well. It saw its turnover grow with 13.3 percent in the third quarter in 2017. According to figures of ANVR GfK Travelscan, the booking numbers for 2018 are more than 8 percent higher than 2017. Turkey in particular is making a comeback. The holiday destination seems to be heading for a growth of no less than 60 percent compared to this period last year. Greece follows with a plus of 16 percent.