More Dutch travellers choose Valencia as travel destination
Valencia is the most popular city of Spain among Dutch travellers. In 2018, more than 127.000 Dutch travellers chose the Spanish city for a short stay.
Valencia is the most popular city of Spain among Dutch travellers. In 2018, more than 127.000 Dutch travellers chose the Spanish city for a short stay. This is a growth of 17,2% comparing to 2017. One of the reasons Valencia is popular, is because of its large range of culture and culinary offers, 300 days sun a year, perfect conditions for biking and other outdoor activities and the fast and relative cheap flight options.
The total growth of tourist to Valencia has increased with 7,5% in 2018. This also means Valencia has to deal with some challenges. The upcoming years, the city will focus on quality of tourism offers, with sustainability and diversity as important goals. They also try to stimulate travellers to travel outside of high season and not on popular dates, so tourism is spread throughout the year. This was successful in 2018, were they saw a growth in tourism during the winter months and especially in January.
Reasons to travel in general
One of the main reasons for Dutch travelers to go on vacation is to relax (82%). They choose their destination carefully. The destinations has to be safe, the environment has to be clean, the culinary aspect and diversity is important and the weather has to be stable – this means warm during summer, blue skies during winter. Also, the destination has to be easily accessible by car, train or airplane. If travel by train or plane is an interesting option, is has to be relatively cheap.
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For every travel destination, there is an audience waiting to visit you. With the right marketing approach, you can reach them at every stage of their travel journey. Do you want to know how we can reach, engage and stimulate Dutch travellers to visit your travel destination?
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