7 must-know Facebook Ads tips and features
New York Times Bestselling author Neil Patel shared some interesting and important must-know tips on his blog. Facebook and Instagram are still growing and are important platforms to reach your target audience. By creating high-quality video and image posts you can trigger travel enthusiasts to engage with your destination.
1. Lookalike audiences
Lookalike audiences are a very effective method for targeting paid Facebook Ads. Facebook creates a list of users that are similar to your audience or clients you are using. You can also create lookalike audiences based on email lists and conversion goals of segments of your Facebook pixel. The email list matches users with Facebook profiles and finds similarities in demographics, behaviors, interests, geolocation which you can use for your campaign.
2. Facebook Lead Ads
Facebook Lead Ads are another interesting feature to reach your audience. It allows you to collect lead data directly from Facebook without using an external landing page. Facebook users do not have to leave Facebook to complete a form.
3. Facebook’s location options
While creating a campaign for a specific location, it is important to take a good look at the location options. There is a big difference between reaching people living in a specific region or reaching all people visiting this same specific region. You can spend your money wisely by targeting the right people in the right location.
Not everybody who visits your website will book immediately. Remarketing will help you to keep in touch with people who made the effort to visit your website. Keep these people in mind in your Facebook strategy as well by taking advantage of Facebook’s audience segmentation options. Here you can include and exclude specific pages and domains, as well as choosing the remarketing window length.
5. Breakout campaigns by placement
Different placements perform differently. Keep an eye on the performance of a campaign while it’s live to see where your spend is being directed and which is driving the most conversions.
Advertising budget will often get pushed to mobile or audience network since these have the most effective CPC, but these placements might not have the best overall performance. Therefore, it makes sense to break out your campaigns by placement.
6. Test multiple creatives and copy
When creating a campaign, always test at least 3 versions of creative and copy to see which ones resonate best with your target audience. Facebook will optimize ad serving based on performance and conversion goals. An interesting and relatively creative type we recommend testing is the ‘Instant Experience’, which allows you to fit multiple images, text, video, and links into a single creative.
Tip: Don’t forget to run a statistical significance test to see if the improvement you’re seeing is indeed valid and not just by chance.
7. Reporting, reporting, reporting
You can learn and benefit a lot from the reporting section. One of the most important parts of reporting is the ‘Breakdown’ section.
- Are your mobile placements converting?
- What regions are converting better?
- What gender is responding to your adverts?
- What age group has a strong CPA?
These questions can leverage your campaigns to gain better results.
Want to know more and how? Do not hesitate to contact us. We love to help you.