The Dutch yearn to make new holiday journeys
Travelnext published (Dutch) this hopeful article for the travel industry on January 5th. www.travelnext.nl/onderzoek-transavia-nederlander-snakt-naar-het-maken-van-nieuwe-reizen/
The Dutch will long for hugs and travel next year, according to research conducted by Transavia and Dynata. The need to go out after many months with restrictions is growing every month. Dutch travel intentions were tested with a group of more than 1,000 people, carried out by Dynata in collaboration with Transavia. This group was questioned about various topics, such as: what people most are looking forward to, current travel behaviour and future travel expectations.
There is a great “hunger for travel”. One cannot wait to start travelling again. When asked what people would most like to do again if they can, most people put hugging and hugging loved ones first. Seeing family and friends again and travelling abroad are also the most popular afterwards. 14% of the respondents even want to go on holiday abroad right away, even before giving their loved ones a hug. Yes, they exist.
The holiday abroad is number one for more people than going out for dinner or out. Many journeys could not take place recently. 41% of the respondents indicate that they want to catch up on the trip. Mainly young people and the higher educated. 24% of the Dutch surveyed want to do this as quickly as possible. It is therefore expected that the travel industry can still help many Dutch people with a trip as soon as it is possible again. Another reason to be prepared when travel restrictions are over.
The Dutch are cautious about travelling currently. In general, colour codes are well adhered to. 66% indicate that they do not consider travelling with code yellow, even though it should be officially allowed with extra vigilance. Travel intentions have diminished even more after the overall negative travel advice from the government. So, people listen carefully to the calls in government press conferences. Just over a quarter (28%) of the Dutch really stay at home as much as possible and do not travel within their own country. The older, the more Dutch people stay at home as much as possible.
In addition, the Transavia survey shows that 27% of the Dutch are looking forward to a beach holiday. It is also striking that 21% still prefer to go on a city trip. Even though the cities are now avoided because of the corona virus, this does not prevent the Dutch from visiting cities again. 19% prefer a holiday in nature. “These are great insights that show the travel industry that the Dutch would like to travel again as soon as possible,” says Marcel de Nooijer, CEO of Transavia.