All you want to know about the Dutch and their travelling.
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The summer vacation is still unclear and doubtful for many Dutch & Belgian people. Fall is a different story and cruises are more popular than ever. The winter sports weeks of 2021/2022 are already booked as well.
The Dutch will long for hugs and travel next year, according to research conducted by Transavia and Dynata. The need to go out after many months with restrictions is growing every month.
Case: Doing business in unexpected difficult times
As the summer season wasn’t quite as expected, we may be even more looking forward to the upcoming winter season.
The pandemic has recently changed the mood on social media negatively. Discussions quickly run high, where it is no longer about the content, but mainly about mocking the other. A phenomenon also known as online shaming. It is currently a common means of trying to get others to adhere to corona measures.
After a very rough time, you can almost hear a sigh of relief going through Europe at the moment. It seems like the worst of the Coronavirus is behind us, and while taking into account the safety measurements, we can slowly start to look forward and think about traveling our beloved world again.
Times are strange and business is far from usual these days. That is why we decided to write this newsletter and give you some tips on how to communicate on your social media channels during this period.
Right now it is good to take a critical look at your marketing strategy. Should we scale campaigns to be ready when everything becomes normal again? Where do we have to put in all our efforts? Are there also opportunities? How can I still inspire travellers? Is an adjustment needed in our communication? All burning questions for this turbulent period.
Which factors have the biggest impact on the Dutch choosing their holiday
destination? Why do they travel? What kind of accommodation do they prefer?