All you want to know about the Dutch and their travelling.
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For the 12th year in a row, the Dutch National Social Media Research was published by Newcom. As mentioned many times before: social media are here to stay. It’s a cliché for a reason. In total, 13.7 million Dutch are active on one or multiple social media, just like last year.
The Dutch opt for a foreign destination during this year’s spring break. According to Belvilla, 72% of the holiday homes are located abroad. Bookings for spring break are up 119% compared to last year’s spring break.
When the Dutch go on holiday, they love a sunny destination. As the climate in the Netherlands isn’t too sunny, we long for the sun during our holidays.
The concept of programmatic advertising is quite simple: making sure the right message gets delivered to the right person at the right time. To achieve this goal, you need correctly collected data and advanced technology in which algorithms determine whether a person falls within the target group to see your ad.
Figures from the ANVR*-GfK Booking Monitor show that the bookings in August this year approached the level of 2019 in that month. Bookings are 72% above the level of 2020 and only 14% below the level of 2019.
New York Times Bestselling author Neil Patel shared some interesting and important must-know tips on his blog. Facebook and Instagram are still growing and are important platforms to reach your target audience. By creating high-quality video and image posts you can trigger travel enthusiasts to engage with your destination.
Now most of the world is colored orange, with a few exceptions of green (you can travel) and yellow (beware, there are risks). With countries reopening, the battle for Dutch tourists has erupted in full fury. All destinations do everything to convince the Dutch traveler to visit their destination. From free PCR tests as a souvenir to Corona-free islands where all residents are vaccinated.
The Dutch are fans of cycling holidays. We already saw a large increase in the number of cycling holidays last summer and this trend will continue this year. We are already known as people that do everything by bike in our daily life, but this is also becoming increasingly important during our holidays.
The summer vacation is still unclear and doubtful for many Dutch & Belgian people. Fall is a different story and cruises are more popular than ever. The winter sports weeks of 2021/2022 are already booked as well.
The Dutch will long for hugs and travel next year, according to research conducted by Transavia and Dynata. The need to go out after many months with restrictions is growing every month.